Your brand is more than your logo. Your brand is your voice, it’s your message, and it should connect your product, service, or mission to your customer.
Amazon CEO, Jeff Bezos defines branding by saying
“Your brand is what people say about you when you are not in the room”
While your logo is a very important element, everything from customer service, staffing, your menu, the way you conduct business, to the quality of the materials you use are all a part of your brand.
We take a deep dive into understanding who you are and the customers you are trying to reach long before choosing colors and fonts.
We ask powerful questions that will drive your brand strategy like…
- What is your mission?
- What are your core values?
- What makes your product or services unique?
- Who are your customers, and what is their persona?
At BlackPoint Creative our goal is to develop a targeted, effective strategy and keep your branding consistent across all channels.