User Experience (UX) Design is not the same as User Interface (UI) Design. UX Design looks at the entire picture, including the UI Design, as well as branding, usability, and functionality.
UX Design is more than the aesthetics, it is creating user personas to better understand the customer, their motivations and frustrations. UX Design examines the customers journey and how it all fits into your business needs.
However, UX Design does help improve the aesthetics. Current statistics show that 75% of people judge a website by the way it appears. A well designed, user-friendly website is more likely to convert customers.
Also, by creating the sites Information Architecture through wire framing and prototyping, your development time and cost will be greatly reduced.
At BlackPoint Creative we believe the User Experience should be an integral part of your brand.