The primary advantage to Digital Marketing is that you can target your audience more cost effectively and in a measurable way.
It is far less expensive to place ads on Social Media sites such as Facebook or Linked-In than using direct mail and television. Digital marketing is by far the most measurable form of marketing.
By using IP targeting, Geo-Framing and numerous other digital techniques, we can target ads down to specific households or floors of multi-story structures and measure click through rates instantaneously.
Using a combination of digital ads and email marketing can dramatically increase brand awareness, brand loyalty, and increase sales.
The key ingredients to Digital Marketing are visually appealing creative design, rich content, and a strong call to action. A solid User Experience within the conversion process is also vital.
At BlackPoint Creative we manage your entire Digital Marketing campaign targeted to your specific audience from beginning to end.
El Toro is an advertising technology company that stands out from the usual crowd. We leverage our powerful IP Targeting technology to generate industry-standard setting results, and we can prove it. Instead of focusing on Click-Through Rate, El Toro directly attributes Return on Ad Spend by showing which consumers we targeted that ending up converting. We account for the impact of every dollar spent with us. To learn more about El Toro, our banner ad guidelines and how get started with an IP Targeting campaign, contact us!
The El Toro system will serve 23 different banner ad sizes across the internet (excluding native ads). Nonetheless, certain ad sizes serve better for online advertising. The four main ad sizes are as follows:
Having a great website is only the beginning. We dig deep into the web for competitive analysis to determine which keywords are producing the best results for others and create a plan to get your site to page one in organic and PPC searches.
Our online reporting lets you get a snapshot of how your brand is performing online. The dashboard also shows where you rank and gives rankings of your closest competitors so you can have a side by side comparison, in real time.
Contact us about starting a banner campaign by submitting this form: